About Us

We are a digital agency(ish).

After spending over a decade developing digital experiences for some of the world’s most loved brands and witnessing their challenges with the existing agency model, we decided to build
a better way.


Every member of our leadership team is a digital
trailblazer, responsible for building experiences that are industry-firsts and true disruptors. Our agency may be new, but we’re not. We have decades of experience working with brands like Nike, Sonos, & FX, just to name a few.

Melissa Bennett Partner, Technology

Responsible for leading technology, data strategy, and execution, across all platforms. Excels at collaborating with creative to push the boundaries of what’s possible. Track record of building technology disciplines, architecting solutions for business and software applications. Notable projects include shipping end-to-end experiences for Nike, Barneys, & sweetgreen.

Sweetspot: Militant in delivering complex experiences that foster data intelligence and innovation.

Past Life: Director of Technology @ sweetgreen

Maura Cottle Partner, Creative

Responsible for developing a creative vision for our clients and ourselves. Excels at creating lasting and meaningful relationships between brands and their audience through distinct user experiences. Translates conceptual design thinking into tangible products, services, and creative assets. Track record of developing creative solutions for clients like Sonos, FX Networks, & Lexus.

Sweetspot: Using design as a tool to solve problems and create newness.

Past Life: Creative Director @ Huge

Melissa Gore Partner, Strategy & Operations

Responsible for defining how brands operate in the world today & tomorrow. Strategist with extensive product-driven and creative marketing experience who has a knack for driving innovation. Excels at partnering with clients to build category leading products, services, and capabilities. Track record of delivering award-winning digital experiences for clients including Target, Hulu, & CNN.

Sweetspot: Turning insight into creative action, delivering on promises to the brand and the customer.

Past Life: Director of Product Strategy @ Huge

Angeline Vuong Strategic Advisor

Acts as a consultant for Heat Waves, providing outside-in perspective on what’s happening in the world and how it applies to our brands biggest challenges and our mission as an agency(ish).

Sweetspot: Knowing when to take the big swings and how to make it real.

Currently: VP of Marketing @ Open Listings

Past Life: VP of Strategy @ Huge